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Bluey poster

TV series · 2018 · Animation, Comedy, Family, Kids

Is Bluey OK for kids?

Bluey is an inexhaustible six year-old Blue Heeler dog, who loves to play and turns everyday family life into extraordinary adventures, developing her imagination as well as her mental, physical and emotional resilience.

At a glance

Kids preset · gentle limits for younger children

Not a fit

Under the Kids preset it goes over the limits: sexual content is mild, sexualised imagery is mild, alcohol, drugs & smoking is mild.

Teen-safe preset · room for action and drama, nothing explicit

A good fit

Everything the Teen-safe preset limits is within its limits.

Every family draws the line differently. Set your own rules and see whether Bluey fits yours, topic by topic. Free.

Set your own rules

What's in it, topic by topic

Sexual & romantic

  • NudityNone

    TV-Y show with no nudity mentioned in any guide; the crotch-cover moment is clothed.

  • Sexual contentMild

    Bingo asks how babies get in bellies, a vasectomy chat in the Australian cut, and a pretend-pregnancy game; all mild and child-oriented.

    Sources: imdb.com, yahoo.com

  • Sexualised imageryMild

    One brief moment where Bingo covers Bandit's crotch in a carrier gag; guide says it goes over kids' heads.

    Sources: imdb.com

  • Kissing & romanceMild

    Affection between parents, and kids watch a romantic kissing scene on screen at the end of one episode.

    Sources: imdb.com

Language & behaviour

  • ProfanityNone

    TV-Y; IMDb episode guides list profanity as none.

    Sources: imdb.com

  • Vulgarity & crude humourMild

    Occasional butt jokes, groin hits, a fart-themed episode with euphemisms, and an off-screen vomit sound.

    Sources: imdb.com, thewrap.com

  • Verbal abuse & bullyingNone

    Only occasional squabbling over game rules that ends in apologies; parents are positive role models.

    Sources: pluggedin.com, commonsensemedia.org

  • Discrimination & hateNone

    TV-Y with no discrimination reported; guides describe positive role models.

    Sources: commonsensemedia.org

  • Disrespectful behaviour & role modelsMild

    Occasional eyeroll and sisterly squabbles, always resolved with apologies.

    Sources: pluggedin.com, commonsensemedia.org

  • Dangerous imitable actsNo info

    We couldn't find enough about this topic yet.

    Sources: imdb.com

Violence & intensity

  • Violence & goreMild

    Mild roughhousing, slapstick, a Nerf gun shot, and an injured budgie hurt by a cat.

    Sources: imdb.com, blueypedia.fandom.com

  • Frightening & intense scenesMild

    IMDb rates scary scenes in one episode as mild; an injured bird appears in another.

    Sources: imdb.com, blueypedia.fandom.com

  • Self-harm & suicideNone

    TV-Y; no self-harm content is mentioned in any source.

  • Death & griefModerate

    In 'Copycat' a pet budgie dies at the vet and Bluey processes it; other episodes touch on loss. A budgie dies.

    Sources: blueypedia.fandom.com, mombian.com, lisabirch.medium.com

  • Alcohol, drugs & smokingMild

    A vague possible drinking reference and someone waking up groggy in bushes after a wedding.

    Sources: pluggedin.com

Topics some families want to know about

  • LGBTQ+ representationBackground

    Classmate Pretzel briefly mentions having two mums in one episode; the mums aren't shown.

    Sources: pluggedin.com, mombian.com

  • Religious contentNo info

    We couldn't find enough about this topic yet.

  • Occult & magicNo info

    We couldn't find enough about this topic yet.

  • Political & ideological themesNo info

    We couldn't find enough about this topic yet.

  • Products & advertisingNo info

    We couldn't find enough about this topic yet.

    Sources: imdb.com

  • Messages & valuesPositive or neutral

    Positive role-model parents; messages of patience, sharing, apologising and coping with loss.

    Sources: commonsensemedia.org, pluggedin.com

Rated 30 Oct 2026 by our research.

How we rate

We read parent guides, reviews and official ratings for every title and rate 21 topics, from kissing and profanity to violence, frightening scenes, substance use and the messages a story leaves behind, each with a reason and its sources. Our team verifies what the sources leave out. You set a limit per topic, and every title gets a clear verdict against your rules, not someone else's age label.